5 Days of Equality

 
 

December 7th, 2013 was the first day in history that same-sex couples could marry in Australia. But only 5 days later the government overturned the ruling and 31 marriages were made invalid. 1 year later the world showed they recognized their marriages, by wishing them happy anniversary.

Roles: Concept/ Creative Director/ Art Director/ Producer. CW: Jeff Scardino / CD: Alex Bodman.

 
 

**Case Study**

**Campaign Video**

**Launch Video**

**Custom Cards provided by smudge ink**

 

The project generated thousands of anniversary wishes from over 50 different countries and worldwide press resulting in over 35 million impressions — with no paid support whatsoever. The cards are now a permanent collection with a portion of proceeds going to marriage equality efforts.