A JOURNEY FORTWO

 
 

The 2016 all-new smart fortwo recently launched in the United States. A car built perfectly for two people to enjoy. In the spirit of the car, we invited Instagram users to team up and follow along on a story for two – to enjoy it together. The first side-by-side Instagram story, making a platform that is inherently social, just a bit more social. 

"Smart car has created an interesting Instagram experience designed for two people—promoting the 2016 Smart ForTwo, a vehicle whose very name suggests a commitment to being good for pairs. Said Adweek.

Roles: Concept, Creative Director/ Art Director. CW: Jeff Scardino. 

 
 

**View Case Study**

**View Launch Video**

 

Jake. Stories are meant to be shared. View our Journey by looking at Jill's account side-by-side with mine. 

📱📲 Instagram.com/fortwo_jill

Jill. Stories are meant to be shared. View our Journey by looking at Jake's account side-by-side with mine. 

📱📲 instagram.com/fortwo_jake