A JOURNEY FORTWO
The 2016 all-new smart fortwo recently launched in the United States. A car built perfectly for two people to enjoy. In the spirit of the car, we invited Instagram users to team up and follow along on a story for two – to enjoy it together. The first side-by-side Instagram story, making a platform that is inherently social, just a bit more social.
"Smart car has created an interesting Instagram experience designed for two people—promoting the 2016 Smart ForTwo, a vehicle whose very name suggests a commitment to being good for pairs. Said Adweek.
Roles: Concept, Creative Director/ Art Director. CW: Jeff Scardino.
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