For the 2016 Olympics, we created a campaign for Dove that encourages the media and public to focus on the athletic ability of women, not their looks.
Roles: Concept/ ACD. GCD: Alex Bodman CD: John Antoniello/ Toby Magrath(Visual Direction/ Design) CW: Otavio Barbon/ Michael Emerson/ Hunter Simms.
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Three large outdoor billboards streamed real time quotes in downtown Los Angeles, Times Square, and Toronto.