Taco Bell was launching the Doritos Locos Taco. Enough said…from us anyway. This platform gave the power to the people. Whoever spread the word the most became a Hometown Hero and was rewarded by supplying the DLT to his town before it hit stores. Users were encouraged to spread the word via Twitter.
Roles: Concept, Art Director. CW: Mathew Weiner. CD: Dave Clark.
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