The smart car may have brains, but it doesn’t have big budgets. The brand relies on nimbleness. A great example came in August 2014, when we disrupted a national test-drive tour for the all-new electric vehicle, to stage an unexpected stunt that achieved national attention. 

Roles: Concept, Sr. Art Director. CW: Audrey Attal. CD: Alex Bodman.


**View Case Study**