SMART CAR SOCIAL
Smart car relies on nimbleness, it's in its DNA. Here is a collection of simple no budget executions that have made some impact in the social landscape.
Roles: Concepts, Social, Directing, Producing, Photography, Design.
**View Twitter Case Study**
WHO WORE IT BETTER?
The smart car’s custom wraps make the vehicle endlessly customizable, something we wanted to draw attention to in social channels. So we challenged Twitter to a game of “Who Wore It Better?”
“Pretty cool (even if it’s a marketing campaign)” said Time.
360° OF SMART
The new smart fortwo was making it's American debut at the New York Auto Show. Typically, such unveilings are dedicated for the press and journalists. With the launch of Meerkat, we gave the general public digital access to experience it for themselves. People were able to comment, ask questions, and request product tours with smart's CEO Annette Winkler. Not only were we the first automotive brand to debut a car on Meerkat, we also hacked it and had multiple streams on one account.
"The first-ever launch of it's kind" said PSFK.